Samsung Electronics' CSR philosophy is to leverage its legacy of technology innovation to change our communities and human life, and to offer new opportunities to more people by preserving the environment for future generations. Based on this philosophy, we established three strategic directions for pursuing corporate citizenship in 2010.
Samsung Hope for Children is Samsung Electronics' 2011 program designed to offer better health and educational opportunities to children in need around the world.
Making use of Samsung strengths - our people, resources and technology - we are devising programs that can facilitate active consumer involvement. Our goal is to help make a positive change in local communities by planning and implementing long-term and consistent programs.
Each Hope for Children Program is designed to promote active involvement of all Samsung Electronics employees by creating diverse volunteering opportunities. Employees experience the joy of giving back by helping hildren in need.
The "Hope for Children" initiative leverages Samsung's innovation and technology, which enabled the company to become a leader in the electronics industry, to build a better life for children. We are planning programs that will allow Samsung products to contribute to improving the education and health of children.
We are devising programs aimed at facilitating active consumer involvement. Joining forces with consumers in projects that affect social issues and lead to positive change will help us to make a difference in people’s lives.